L'étude de cas
This University was reviewing its recycling systems and looking to increase the organisation's recycling rates when it heard about the yoyo closed loop initiative and was involved in the pre-launch trials of the yoyo concept; switching their office paper usage to the yoyo brand and launching the yoyo recycling scheme at the same time. The service was successfully launched over 5 campuses and embraced by a total of 1,100 staff and almost 10,000 students.
The scheme was encouraged with the provision of launch posters, banners promoting the new scheme hanging from the main University buildings and pop-up banners and service information in the main reception areas. Recycling sacks are supplied to the University and used in recycling bins throughout the campuses which are then returned to the main campus for collection. The sacks are collected when new office paper is delivered; thus ensuring the maximum recylcling rates.
The paper waste collected is baled and sent to a partner paper mill to produce new yoyo recycled office paper.It is estimated that the yoyo service may save 13 million sheets of waste paper per year from ending up in landfill and used to produce new recycled office paper. Paper fibres can be recycled several times before the fibres become too weak to be used again.
The yoyo project ensures that the fibres are recycled to the highest level as many times as possible, thus significantly increasing the return on the environmental investment made in producing the paper in the first place. A University spokesperson commented, "Implementing yoyo was one of the big steps in the University's response to environmental concerns and in achieving our objective of minimising waste going to landfill, without any cost increases for the University"