Numérique : atout ou inconvénient pour le bien-être de notre société ?

Le développement durable est souvent considéré sous ses angles écologique ou économique, aux dépens de sa dimension sociétale. Plusieurs articles et publications récentes nous rappellent pourtant que la cohésion sociale, le bien-être, une information responsable sont des enjeux essentiels au fonctionnement de notre société et de notre démocratie. Le digital a-t-il des effets sur notre rapport à l’information, sur notre sommeil, sur la construction de l’opinion publique ?

Nous vous invitons à lire les trois publications ci-dessous

Il a passé deux mois à ne s’informer qu’avec la presse écrite

“Acheter 1000 retweets, c’est 3 dollars”

Ce que le numérique fait au sommeil

Apples newest campus includes 9,000 trees!

Apple has built a new campus named ‘Apple Park’ in Cupertino, California. It is reported that 80 percent of it will feature landscaping, which is set to include 9,000 trees. 

The new structure spans about a mile in circumference and is a single ring.

The entire facility is powered by renewable energy. Solar panels on the roof generate up to 17 megawatts of power, enough for 75 percent of demand during peak times. The rest of the building’s needs are met by onsite fuel cells powered by biofuel or natural gas.

According to a report done by Wired in 2013, late Apple CEO Steve Jobs once said that he wanted the campus to remind him of what it was like growing up in California, which he remembered “as the fruit bowl of America.” The company told Wired the goal for this newest campus was to make it “a serene environment reflecting Apple’s brand values of innovation, ease of use and beauty.”

The campus will offer an abundant of fruit to pick from cherry groves, apricot, plum and persimmon trees to the employees along with an apple tree located at the centre of all operations. To prevent outsiders from looking in, a dense surrounding of oak trees encircles the structure.

Apple employees are moving in slowly into their new $5 billion headquarters, Apple Park. The building in Apple’s Cupertino, California hometown will eventually hold 12,000 employees in the giant ring-shaped building sorrounded by beautiful trees.

How people used trees to change the world

Here are five fascinating ways people have used trees to combat climate change, help with diplomacy and change their island in a positive way. 
 

Thank Georgian villagers for your Christmas trees

Nordmann firs, Europe’s preferred Christmas trees, grow in the forested valleys of Racha, a mountainous region of Georgia. But the process of harvesting the seeds from them is more akin to the Wild West than a holiday tradition.

The people who live in nearby villagers climb high up into the fir trees without equipment, often endangering their own lives during the fast-paced harvest, to gather the pinecones that grow at the top. The pinecones, which contain the firs’ seeds, are then shipped in big batches to companies that grow new trees for the Christmas season. While the climbers use the opportunity to make a small amount of money, critics say the safety of those harvesting the seeds needs to be a greater priority.

Teenager responsible for 14 billion trees

Felix Finkbeiner has been working steadily since he was a child planting trees to combat the effects of climate change. He spoke to the United Nations General Assembly when he was just nine years old about how his stance to make the world a better place was directly linked to him witnessing inactions from adults who were abusing the planet instead of preserving. 

Finkbeiner went on to start the environmental group ‘Plant for the Planet’, which then partnered with the UN’s Billion Tree campaign. Together, they have set a new planting goal of one trillion trees, or about 150 trees for every person on Earth.

Flowering Cherry trees in Washington D.C.?

Cherry blossoms burst forth in pink every spring around the Tidal Basin in Washington, D.C. David Fairchild, a food explorer working for the U.S. government in the early 1900s, worked to bring fruits and plants to the United States at a time when the country feared foreign species. He introduced peaches, avocados, mangoes and came up with the idea for bringing Japanese cherry trees to America.

As Congress worked to beautify Washington, D.C., which wasn’t considered to be an attractive city at the time, Fairchild proposed the idea that cherry trees could be planted around city’s Tidal Basin. This also happened to be advantageous to the President at the time as he was looking to build diplomatic relations with Japan. 

Transforming London in to one big park

National Geographic explorer and self-described “guerrilla photographer” Daniel Raven-Ellison isn’t necessarily planting trees himself. He has, however, noticed the millions of trees growing throughout his home city of London and is using them as part of his argument to redefine the city as a national park.
Raven-Ellison is hoping more parks can be created and integrated into the everyday lives of people around the world. London is already 47 percent green space, he says, and it’s highly biodiverse. By encouraging the country to officially value and protect its wild spaces, Raven-Ellison hopes people will benefit from having nature thrive right near them.

A man saves his Island with trees

Jadav Payeng has been working since 1979 to plant hundreds of trees to save his island, which is threatened by erosion. Northeast India’s Majuli Island, the world’s largest river island, was becoming a barren wasteland due to climate change. The Brahmaputra River that flows around it was eroding its shores at a steadily increasing rate. The island, home to 150,000 people, has lost over half its land mass to erosion since 1917. However, Payeng is protecting it by turning it into an oasis with a forest larger than Central Park. The forest is now home to elephants, rhinos, tigers, and more.

 

Intervention de Two Sides France au Syndicat national de la Communication Directe

Two Sides France a été invité  par le Syndicat national de la Communication Directe (SNCD) pour intervenir le 15 mars dernier à l'occasion de la signature de leur Charte Développement Responsable. Two Sides a rappelé la complémentarité des supports imprimés et numériques, devant reposer sur une communication maîtrisée et documentée des impacts environnementaux du papier et du digital. Un trentaine d'entreprises issues du marketing postal et digital étaient présentes à cette manifestation.

Les imprimés publicitaires ne détruisent pas les forêts !

Le média papier fait souvent l'objet d'idées reçues ! C'est pourquoi MEDIAPOST s'engage à les combattre. Cette saga de vidéos RSE promeut le développement responsable de l'imprimé publicitaire.

Papier et forêt française

La Forêt française est-elle en bonne santé ? L'industrie papetière utilise des bois d'éclaircies, est-ce préjudiciable à la forêt ?
Un expert de l'INRA répond entre autre à ces questions…

Papier et Recyclage

Le papier est-il recyclé? Peut-on utiliser uniquement des fibres recyclées pour produire du papier? Quelles sont les sources d'approvisionnement des industries papetières? Retrouvez toutes les réponses à ces questions et bien plus encore en regardant cette courte vidéo.

Papier et Energie

Découvrez les progrès réalisés par l'industrie papetière française en matière d'énergie avec notre expert de l'ADEME David Marchal.

Papier et Innovations

Le papier a t-il de l'avenir?
Quelles sont les innovations dans ce secteur?
Retrouvez la websérie sur le site de COPACEL :
http://www.copacel.fr/fr/lindustrie-papetiere-se-devoile-webserie/lindustrie-papetiere-se-devoile-webserie.html

Numérique : atout ou inconvénient pour le bien-être de notre société ?

Le développement durable est souvent considéré sous ses angles écologique ou économique, aux dépens de sa dimension sociétale. Plusieurs articles et publications récentes nous rappellent pourtant que la cohésion sociale, le bien-être, une information responsable sont des enjeux essentiels au fonctionnement de notre société et de notre démocratie. Le digital a-t-il des effets sur notre rapport à l'information, sur notre sommeil, sur la construction de l'opinion publique ?

Nous vous invitons à lire les trois publications ci-dessous

Il a passé deux mois à ne s'informer qu'avec la presse écrite

"Acheter 1000 retweets, c'est 3 dollars"

Ce que le numérique fait au sommeil

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